Why watch people jump?

This blog is (mainly) about innovation – how and why it happens, how people adapt to it, and how you create the circumstances for it to thrive. In particular it was and is inspired by watching people adapt to the seismic changes in the world being created by changes in media and technology.

It also incorporates many other tangential things along the way, like media and advertising, movies, politics and technology.

If you’d like to get in touch, you can email me at matthewadamhook@gmail.com.

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